Becoming a photographer again
In the 1970’s I worked as a commercial photographer before being lured into Marketing Communications and PR where I spent the next 35 years. Images have therefore always been central to my working life and in my various roles over those years I was mostly responsible for selecting the very best images that would ‘catch the eye’ when used in a wide range of media including print, illustration, exhibitions, AV/Video and advertising.
I’ve always believed that an image that most people would consider successful will have triggered some emotion within the person viewing it. Be it happiness, sadness, joy, fear, anger, surprise, trust, anticipation, intrigue – or even disgust - that emotion will contribute to the image holding the attention of that person or prompting them to look at it again.
Often though it seems that a 'succesful' image simply equals a ’technically perfect’ one in the minds of some photographers, rather than an image that has emotional impact, an image that excites or depresses, one that arouses feeling of elation, guilt or pain.
Ideas, creativity and social meaning have long been the recognised catalysts to this emotive engagement and, whilst an image still needs to be technically competent, as I work to become a photographer again I find I prefer to try to create a strong image that hopefully tells a story, rather than a strong technical image with no soul.
Having retired, my photography is now very much a hobby and I hope to have the opportunity to pass on to others some stuff that I’ve learned over the years.